Oklahoma City, OK – April 11, 2008 – The National Reining Horse Association (NRHA) is proud to announce a major addition to its family of corporate partners. The Rios of Mercedes Boot Company has joined Anderson Bean Boot Company as the “Official Boots of the NRHA.”
Anderson Bean Boot Company became an NRHA Corporate Partner three years ago and NRHA members quickly became very loyal to the Anderson Bean brand. Now, Anderson Bean Co-Owner Pat Moody says he see more reiners wearing Anderson Bean boots. That’s one of the reasons why Moody was eager to sign Anderson Bean on again to continue as an NRHA Corporate Partner and add Rios of Mercedes to that partnership.
NRHA Executive Director Dan Wall couldn’t be happier by the news. “We are thrilled Anderson Bean is continuing their partnership with the NRHA and because they felt so strongly about that partnership decided to add Rios of Mercedes. Reiners love the Anderson Bean and Rios of Mercedes brands, just look at what brand of boots a majority of the reiners are wearing.”
Anderson Bean and Rios of Mercedes are proud sponsors of the NRHA Futurity & Adequan® North American Affiliate Championship Show, the NRHA Derby, the NRHA North American Regional Affiliate Finals and the NRHA European Affiliate Championship. As well as providing top quality Anderson Bean and Rios of Mercedes boots as awards at several NRHA-produced shows, every NRHA member benefits by receiving a 10% discount on Anderson Bean or Rios of Mercedes brand boots at participating retailers. An added benefit for all new NRHA members is a coupon for $25.00 off on their next pair of Anderson Bean and Rios of Mercedes brand boots.
Rios of Mercedes has been making hand-made boots since 1853 and is well known to those who appreciate fine boots. In 1988, Anderson Bean was started by the owners of Rios of Mercedes to offer the features of an all-leather boot made in the South Texas tradition at a price everyone could afford.